CONDUIT DIGITAL MARKETING CASE STUDY
INTERNATIONAL BEVERAGE RECRUITMENT
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THE OPPORTUNITY
An International carbonated soft drink manufacturer was struggling with recruitment from a local as well as corporate perspective. The Conduit Digital team provided strategic guidance and built the framework for an agile, highly targeted and highly effective digital recruitment campaign.
THE BEGINNING
IT ALL STARTED IN A SINGLE WAREHOUSE
A simple local conversation about a potential solution became regional and then a national discussion. The result of those conversations was the decision to initiate a digital marketing campaign to enhance corporate recruiting efforts.
CONDUIT DIGITAL
WATCH AS THREE MEMBERS OF THIS CLIENT'S DEDICATED TEAM GET TOGETHER TO DISCUSS THE CAMPAIGN'S STRATEGY AND PERFORMANCE!
THE STRATEGY THAT POPS
This Campaign Was Going To Consist Of Three Digital Marketing Products, Working In Complete Synergy. Campaigns Would Be Run Across Multiple Markets And Strategy Would Need To Be Fluid Enough To Shift On A Dime.
PHASE 1
THE DATA-BETA
A DATA-DRIVEN DIRECTION
Our team proposed a 3-month beta of our recruitment efforts in ten (10) markets during the off-season, the Data-Beta. There were still hiring needs off-season so the campaign produced results, but more importantly, it set the table for our teams to iron-out the process, test strategy, and enter the busy season with a lean-mean recruiting matching!
PHASE 2
NATIONAL REACH - LOCALIZED STRATEGY
Working for a client in 205 markets across the U.S. screams NATIONAL CAMPAIGN, but with a national campaign can come to waste. Our team was built on local and over time we have scaled to working with clients of this size... and we believe this is our secret weapon.
THE RESULTS
The results of this campaign were strong and produced recruitment savings in the seven-figures for this client!
PERFORMANCE
THE NUMBERS THAT MATTER
Using offline conversion data, along with our collaboration with the client's application process partner, we were able to identify the applicants that were generated from our marketing efforts. This allowed us to not only tack applicant volume, but also applicant quality, which was a major goal of this campaign for the client.
$1,400,000
RECRUITMENT SAVINGS
FROM PREVIOUS YEAR
7%
REDUCTION IN
EMPLOYEE TURNOVER
138%
RETURN ON INVESTMENT