CONDUIT DIGITAL MARKETING CASE STUDY
PEPSI LOCAL AND CORPORATE DIGITAL RECRUITMENT
Pepsi, one of the largest global brands in existence, was struggling with recruitment from both a local and corporate perspective. The Conduit Digital team provided strategic guidance and built the framework for an agile, highly targeted, and highly effective digital recruitment campaign.
IT ALL STARTED IN A SINGLE WAREHOUSE
A simple local conversation about a potential solution became a regional and then a national discussion. The result of those conversations was the decision to initiate a digital marketing campaign to enhance corporate recruiting efforts.
WATCH AS THREE MEMBERS OF THE PEPSI PROJECT’S DEDICATED TEAM GET TOGETHER TO DISCUSS THE CAMPAIGN'S STRATEGY AND PERFORMANCE!
THE STRATEGY THAT POPS
The campaign consisted of three digital marketing channels, working in complete synergy. Campaigns ran across multiple markets, and strategy needed to remain fluid enough to shift on a dime as needs evolved.
A DATA-DRIVEN DIRECTION
Our team proposed a 3-month beta of our recruitment efforts in ten (10) markets during the off-season, the Data-Beta. There were still hiring needs off-season so the campaign produced results, but more importantly, it set the table for our teams to iron-out the process, test strategy, and enter the busy season with a lean-mean recruiting matching!
NATIONAL REACH - LOCALIZED STRATEGY
Working for a client in 205 markets across the U.S. screams NATIONAL CAMPAIGN, but with a national campaign can come to waste. Our team was built on local and over time we have scaled to working with clients of this size... and we believe this is our secret weapon.
The results of this campaign were strong and produced recruitment savings in the seven-figures for this client!
THE NUMBERS THAT MATTER
Using offline conversion data, along with our collaboration with the client's application process partner, we were able to identify the applicants that were generated from our marketing efforts. This allowed us to not only tack applicant volume, but also applicant quality, which was a major goal of this campaign for the client.
FROM PREVIOUS YEAR
RETURN ON INVESTMENT