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 CONDUIT DIGITAL MARKETING CASE STUDY 

WISCONSIN BEEF COUNCIL

The Wisconsin Beef Council is a statewide, producer-directed, and not-for-profit organization. Its purpose is to fund beef promotion, research, and consumer education activities supporting the state’s $2.1 billion beef industry. Seeking to drive awareness and engagement among its core target audience, they connected with Conduit Digital.

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 THE CHALLENGE 

The Wisconsin Beef Council needed to drive maximum mass awareness and audience engagement while working within strict budgetary confines. The Conduit Social Team was tasked to accomplish this at each available opportunity, inspiring us to dig deeper into creativity and platform knowledge to deliver the results they were looking for. 

THE CHALLENGE

 ​​THE SOLUTION 

OBJECTIVE 1
DRIVE SOCIAL LIKES

We started by reviewing the Beef Council’s existing social efforts. After noticing a pattern of infrequent posting, content that didn’t drive engagement, and slow organic growth, we decided to implement an approach where we posted regularly with content that ranged from helpful recipes to humorous visuals. 
 
To engage the audience, we implemented a Share the Recipe campaign. This allowed the client to showcase many delicious beef recipes to promote their unique value to their community. 

OBJECTIVE 2 
DRIVE ENGAGED WEBSITE TRAFFIC

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The client was driving significant traffic to their website, but the overwhelming majority of these sessions bounced. We decided to align our social strategy with the right messaging on the website to direct visitors to relevant pages.

For a Detailed Overview of  The Challenges  Faced For The Campaign 

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 CONDUIT DIGITAL 

HEAR FROM THE ACTUAL TEAM THAT RAN THIS CAMPAIGN DISCUSS THE STRATEGY AND THE PERFORMANCE FACTORS THAT MADE THE CAMPAIGN A SUCCESS! 

CONCLUSION

Watch  Statewide Beef Council Case Study  on YouTube

 THE STRATEGY THAT SIZZLED 

By overhauling their social strategy, we were able to create sizzle-worthy results that added spice to their organic presence and sparked a flame with their audience. 

THE STRATEGY THAT SIZZLED

OBJECTIVE 1
DRIVE SOCIAL LIKES

Our Social Team took inspiration from popular social media accounts like “Tasty” and decided to combine helpful content and humor to promote the Wisconsin Beef Council’s mouth-watering beef recipes. We implemented a Like Page CTA ad format along with eye-catching creatives to drive traffic and likes for their social pages.

OBJECTIVE 2
DRIVE ENGAGED WEBSITE TRAFFIC

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As you saw in the challenge portion of this case study, the client was driving significant traffic to their website, but the majority of these sessions bounced.
 
To increase engagement, we brought in Programmatic Display and Email Marketing for this part of the campaign to drive site traffic and reach more audience members at the top of the funnel.

For a Detailed Overview of  The Strategy That Sizzled  For The Campaign.

For a Detailed Overview of  The Strategy That Sizzled  For The Campaign 

 THE RESULTS 

The results of this campaign were as hot as a grill in a barbeque pit. Not only did our team collectively accomplish all of the client's annual goals, but their primary KPI was exceeded in the first month of the campaign!

THE RESULTS

OBJECTIVE 1
DRIVE SOCIAL LIKES

The best performing ads in this campaign were the Share The Recipe videos that we had included as the first campaign in our proposal!

12,342

POST REACTIONS

5,671

SHARED POSTS

1,007

POST COMMENTS

22,283

FOLLOWERS ADDED

IN YEAR ONE

OBJECTIVE 2
DRIVE WEBSITE ENGAGEMENT
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The whitelisting campaign for Programmatic Display not only produced more sessions and doubled the click-through rate from the previous year, but the users who clicked our ad stayed on the site thirty-five times longer than the previous year!

2X

HIGHER CTR

35X

GREATER TIME-ON-SITE VIA PROGRAMMATIC DISPLAY

10.85%

CLICK-TO-OPEN RATE

For a Detailed Overview of  The Results  For The Campaign 

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